Anna plans, implements and evaluates the impact of marketing and outreach efforts to promote course offerings and the Better Buildings: Better Business Conferences. Her marketing plans are credited with helping to significantly increase classroom and conference registrations. She employs integrated marketing communications strategies to achieve objectives through a well coordinated use of promotional methods that are intended to reinforce each other. Anna is adept at using e-marketing, social media and strategic outreach partnerships to present a unified message to the target audience. She understands how to craft customer-focused messages that answer the question, “Why should this matter to me?” She is skilled at negotiating mutually beneficial promotional agreements that provide value to Seventhwave and our outreach partners.